For full work history, check out my 🔗 Resume
EXPERIENCE
Founder & Principal, 2024 to present
Product coaching & consultancy with 15+ years of experience leading education, marketplace, & community products and businesses. We offer strategy refinement, product growth consulting, coaching, advisory and fractional/interim product leader services. Learn more at https://waypointinnovation.com.
- We provide strategy and growth, coaching, advisory, and fractional services to innovative, mission-driven organizations that are ready to scale.
- Clients include Clean Catalog, Amend, CreatorUp, CareerVillage, and several solopreneurs.
- Integrating AI tools into consulting workflows—using LLMs for research, rapid prototyping, content production, and vibe coding functional products.
Skillshare
Senior Director of Product, 2021 -2024
Head of product management and product strategy, overseeing the growth, member experience, mobile, and teacher experience product teams, and managing a team of product managers.
- Co-leader of the teacher marketplace initiative, a new line of business for Skillshare that generated $550k in revenue in the first 12 months.
- Collaborated with Content and Community teams to develop a 2-year business and product strategy, focused on delivering user value. Executed the effort to revamp the learning and teacher experience in support of this strategy.
- Designed and developed a new gamification system, including awarding badges and certificates, that drove a 95% increase in users submitting class projects.
- Launched the Learning Paths feature to provide curated multi-class experiences, driving longer-term member engagement.
- Developed a new Mobile app strategy focused on delivering and monetizing easy-to-engage-with, free experiences that showcase Skillshare’s content, outcomes, and community in new ways.
- In partnership with the Sr. Director of Content developed a strategy to align the product experience with the unique user needs across different content categories.
- Managed a team of product managers, overseeing Growth and Member Experience product pods.
- Member of the Senior Leadership Team, contributing to cross-functional initiatives and helping set the company-wide business strategy and culture.
Adobe
Principal Product Manager, CC Education & GM, Adobe Education Exchange, 2008 - 2021
Founded and led the Adobe Education Exchange (AEE), the first online marketplace for learning and teaching Adobe applications. I owned the product and growth strategy, user/market research, product design and roadmap, content development, and community management, and built and managed a cross-functional team of 10. I grew the product to 1M+ members, driving 150k new Adobe software users annually. Served as interim lead for the Creative Cloud Education team, managing and leading a design/engineering/product team of 25.
- Zero to one launch of the AEE MVP (2010); Secured additional funding, re-built, and re-launched a custom platform (2013); Researched, designed, developed, and shipped 100+ features, including a custom CMS; Upgraded platform to a microservice architecture written in Node.js/React (2020).
- Built and managed a cross-functional team of 6 engineers, a designer, a curriculum developer, a community manager, and a growth PM.