Understand the specific problem you’re trying to solve and make sure you have the information needed to position your product in the marketplace.
Stakeholder & User Interviews
Conduct 30-45 minute interviews with key stakeholders (internal or external) and potential users to understand the needs and pain points. Synthesize the findings.
Competitive/Fellow Traveler Analysis
Review and analyze offerings from competitors and/or fellow travelers to understand industry norms and patterns.
Product UX Teardown and Performance Analysis (for existing products)
User experience review of the existing product, highlighting pain points. Corresponding deep dive into product usage metrics to understand what’s working and what isn’t.
📁 Research report (PDF and presentation)