Goal

Create a high-level solution based on the user journey, from visit to retention, and “prototype” the product and make sure we’ve considered everything.

Tactics

Define the User Journey

Based on user, competitor and market research, segment the user journey from awareness to repeat use, identifying important product principles at each stage.

Build, Buy, Partner

Evaluate options for delivering the product. Should we build it from scratch? Buy a 3rd party tool or another company? Or Partner with another organization?

High-level Roadmap

Define the phases and sequencing of the work needed to deliver the product.

Resourcing

Identify what we will need to deliver the product - people, processes, and technology.

Deliverables

📍User Journey documentation

🧱 Build, Buy, Partner recommendation and rationale

🛣️ Roadmap

👥 Resourcing Plan